“What is a digital strategy and why do non-profits need one?”

A digital strategy isn’t a luxury, it’s essential. With donors constantly directed online, digital marketing is the only way to stay ahead. Whether you're a small, medium or large shop, the online world can seem intimidating, but it doesn't have to be. Learn some valuable tricks of the trade from leading marketing and communications expert, Bryan Mavrow, that will help popularize your organization's messaging and drive conversions. The digital landscape changes so quickly and it is generally agreed that organizations need to embrace digital technology in some form, whether that’s using e-commerce and digital marketing, or utilizing new technology to stay connected with our audiences. However, many organizations don’t know how to go about this, which is where developing a digital strategy becomes important. If you are looking to implement new technology and bring digital to your organization, make sure you attend!