2020 UFV SEO Workshop
Name:
2020 UFV SEO Workshop
Date:
March 13, 2020
Time:
12:00 PM - 1:30 PM PDT
Registration:
Registration for this event is now closed.
Event Description:
Postponed to future date
In this session, we explain what ‘search engine optimization’ means, and present an overview of a successful SEO strategy. We provide a foundational understanding of various factor that affect SEO, including: onsite (technical), offsite (public relations, list building, Google Maps, Youtube). We’ll guide you in how to audit your current website’s status with Google and explain which tools are the best to use to track and monitor growth. For those who have outsourced SEO we’ll give you the questions to ask and the tools to use to either bring SEO in house or be able to better monitor your vendor.
Instructional Objectives:
The benefits of investing in SEO and how it can integrate with a broader marketing campaign
How to evaluate the company’s current SEO strategy for effectiveness
Familiarity with various SEO opportunities that are both onsite and offsite
Best practices, tips and tricks from industry experts
You’ll learn:
What is SEO
How does SEO work
What’s the difference between onsite SEO and offsite SEO
What should I be paying for SEO
Taught by Darian Kovacs of Jelly Marketing & PR
As a Forbes contributor, host of Amazon Prime’s hit show Marketing Jam, author and practitioner - Darian brings his wealth of experience and educational and interactive teaching style to conferences and workshops all over North America. Darian spends most of his time with Jelly Digital Marketing & PR - a firm that works with brands of all shapes and sizes. On his show, he’s had guests from LEGO, Starbucks, Twitter, Google, PepsiCo and Buzzfeed. Darian also contributes to BCBusiness, The Lawyers Daily, Adweek and Entrepreneur magazine and loves helping practitioners understand how to manage marketing vendors while providing insights, tips and explanation to an often jargon-filled industry.
In this session, we explain what ‘search engine optimization’ means, and present an overview of a successful SEO strategy. We provide a foundational understanding of various factor that affect SEO, including: onsite (technical), offsite (public relations, list building, Google Maps, Youtube). We’ll guide you in how to audit your current website’s status with Google and explain which tools are the best to use to track and monitor growth. For those who have outsourced SEO we’ll give you the questions to ask and the tools to use to either bring SEO in house or be able to better monitor your vendor.
Instructional Objectives:
The benefits of investing in SEO and how it can integrate with a broader marketing campaign
How to evaluate the company’s current SEO strategy for effectiveness
Familiarity with various SEO opportunities that are both onsite and offsite
Best practices, tips and tricks from industry experts
Measurable Learning Outcomes:
Identify the benefit of having strong SEO working place
Differentiate between the various SEO avenues, the benefits of each one, and their role in the broader marketing calendar
Completion of running through the various SEO tools where you’ll see how each work and the pros and cons of each
You’ll learn:
What is SEO
How does SEO work
What’s the difference between onsite SEO and offsite SEO
What should I be paying for SEO
Taught by Darian Kovacs of Jelly Marketing & PR
As a Forbes contributor, host of Amazon Prime’s hit show Marketing Jam, author and practitioner - Darian brings his wealth of experience and educational and interactive teaching style to conferences and workshops all over North America. Darian spends most of his time with Jelly Digital Marketing & PR - a firm that works with brands of all shapes and sizes. On his show, he’s had guests from LEGO, Starbucks, Twitter, Google, PepsiCo and Buzzfeed. Darian also contributes to BCBusiness, The Lawyers Daily, Adweek and Entrepreneur magazine and loves helping practitioners understand how to manage marketing vendors while providing insights, tips and explanation to an often jargon-filled industry.
