Impact Effect - Creating Effective Corporate Philanthropic Relationships
Learn how you can optimize charitable giving to support brand, culture and employee engagement. Join Canuck Place Children's Hospice and Vitalus Nutrition to hear about impact marketing strategies and the relationship between philanthropic partnerships and brand development.
Come and hear about the unique and valuable insights our guest speakers Karina Chow and Elena Middlemass have to share.
Karina Chow, Canuck Place Children's Hospice
Karina Chow is Associate Director - Development, Fraser Valley Region for Canuck Place Children's Hospice. She has worked at the Dave Lede House Abbotsford location since it opened for outpatient services in 2014 with a focus on Corporate and Community partnerships.
Karina has worked with non-profits since graduating from UBC in the mid-nineties and has been a development professional since 1998.
Prior to starting with Canuck Place, Karina worked with the Canadian Cancer Society, The Reach Gallery Museum Abbotsford, and the University of the Fraser Valley.
Karina is active in her community and an active member and Past-President for the Abbotsford-Sumas Rotary Club. She lives in Abbotsford with her husband, Gord, and two children, Emma and Ethan.

Elena Middlemass, Vitalus Nutrition
Elena Middlemass is Manager, Corporate Service for Vitalus Nutrition and its subsidiary, Manitoba Dairy Ingredients. She has been with Vitalus Nutrition for over 10 years leading the office of the President & CEO and focusing on special projects.
Elena has professional experience for organizations in a multitude of industries including transportation, I.T. and waste management. In 2018, she completed a Graduate Certificate in Professional Communication Management from Royal Roads University.
Elena enjoys volunteering for a variety of organizations and is currently Chair of the Abbotsford Chamber of Commerce Agricultural Committee. She lives in Maple Ridge with her youngest daughter and one very spoiled dog.
Tim Holloway, KPMG Enterprise
Tim is managing partner of KPMG's Abbotsford office. Tim specializes in serving family owned businesses as well as leading KPMG's charity and not-for-profit practice in the Fraser Valley leveraging 20 years of experience to provide clients with quality and timely assurance, tax and advisory services. He holds a bachelor of commerce degree from the University of British Columbia (2000) and obtained his CPA, CA designation in 2003.
Tim and his wife Whitney live in Abbotsford with their five young children. Tim is active in their local church serving on the board and as Treasurer.