2017 May RBC Lunch & Learn

SOLD OUT!  Please join us for next months lunch & learn on June 14 - registration opening soon!


Chris Genge
President of 1st on the List Promotion Inc.

A website marketing firm that specializes in search engine optimization, pay per click management and website design. Chris works on developing current and emerging search engine marketing theories and techniques. He has focused on researching and implementing the most effective search engine optimization techniques and has been involved in the SEO industry since 1997.

Discussion Agenda:

Introduction to Search Marketing
-What is search marketing and how its become the way people find what they are looking for.
-Businesses are advertising less and becoming more visible when people need them instead.

How much of a difference can it make to a business
-Some examples of how traditional businesses are using Search Marketing to realize growth they have never recognized
-Don't get caught up in the golden nugget without expecting to put time and effort to get there

What are the different options in Search Marketing, explanation of each
-PayPerClick (Google Adwords, BING Ads etc)
-Search Engine Optimization (SEO)  Organic Search
-Social Media (Facebook, Twitter, LinkedIn, Houzz etc)

Finding the right medium for your type of business
-There isn't one answer for every business
-Think about where your customers are

Expectations
-Realistic goals
-Competition isn't what you might expect, (what is your real online competition?)
-Typical timelines

Scope of a Campaign for your business
-Search marketing campaigns can range from $100- to $1 Million per month, finding the right size for your business.
-The size of the company does play heavily into how much the right budget is for your business.

How to get started
-Do it yourself vs hiring an SEM firm
-Should you be involved in the actual process?