2016 October Chamber Luncheon

From Abbotsford to New York, Dragon's Den to NASDAQ, Entrepreneur and founder of Naked Underwear, Joel Primus  shares lessons learned about letting go, happiness and thriving in business and life.

JOEL PRIMUS
PRESIDENT AND FOUNDER
Joel who splits his time between Vancouver and New York is the founder and creative visionary behind Naked. Inspired by his exposure to performance apparel during his athletic career and luxurious fabrics while traveling South America, Joel sought to create Naked. His vision was to create an innovative apparel brand that would combine performance and luxury to redefine the way clothing worn close to the skin fits, feels and functions. In the promotion of Naked, a NASDAQ listed company (NAKD), Joel has appeared on CBC?s Dragons' Den three times in addition to Entertainment Tonight Canada, eTalk in Canada, Urban Rush, Shaw TV's The Express and The Fanny Kiefer Show. Joel was recently selected as one of BC Business' Top 30 Under 30 entrepreneurs and has funded the creation of multiple computer labs in Ghana through his charity, Project World Citizen.